We’re excited to introduce a collaboration collection with SUPER LOVERS, a brand that represents Harajuku fashion since the 1990s, which revived in 2019, will be released in late March.
SUPER LOVERS launched in 1988 with the concept of “From Tokyo with love” by Mr. Yasuharu Tanaka, who was influenced by London street fashion in the 1980s. The brand was a big fixture in Japanese youth culture, especially in the club scene, from the 1990s and through the early 2000s.
This collection consists of a hoodie with a collaborative graphic of X-girl's Mills logo and the SUPER LOVERS heart logo, a babydoll T-shirt, a mini Boston bag comprised of enamel material and a folded wallet, a representative track top and a long sleeve ringer t-shirt which features the ever-popular characters, Merry and Ken, from the original SUPER LOVER’S campaign in the 1990s.
This is an exclusive collaboration from two brands that created the Harajuku culture of the 1990s and continue to influence youth culture and streetwear globally today.